Dubai has a new fashion destination…
As Dubai continues to establish itself as a fashion and shopping destination on a global scale, it was only a matter of time before someone within the industry identified the opportunity to create a shopping experience like no other.
Having spent the majority of his career connecting premium fashion brands with wholesale buyers looking to bring them to their customers, Mode Dubai’s Founder and MD, Tommy Lee, has developed an eye for designs that delight, excite and captivate.
After calling Dubai home for the past 3 years, Lee knew the time had come to shake up the landscape and elevate what the UAE’s most fashionable set expects from a fashion-focused day out. He says, “For years now, Dubai has either been home to some of the most stylish people in the world or attracted them as a holiday location. From poolside to the office, brunch to a gala, no matter the occasion and even when following trends, people here find ways for their personal style to stand strong and shine through. This is just one of the many reasons that Dubai stands out from other long-standing fashion capitals, and is evolving as a style sanctuary so rapidly and strongly.”
Dubai’s malls are renowned for their size, experience and unique layouts, offering big-name brands across all price points. When creating Mode Dubai, Lee and his team are committed to creating an experience that doesn’t compete with a day at the mall but instead compliments it by facilitating access to boutique brands and labels with premium products, both local and international, not to be found anywhere else.
The purchases made at Mode Dubai will help to elevate any wardrobe, becoming firm favourites and future heirlooms for years to come. Lee explains, “Mode Dubai will be a place where personal style and self-expression can continue to be shared and celebrated, presenting not just an exciting curation of brands but also a runway schedule filled with looks and styled by some of the industry’s most inspiring names. Featured pieces will excite visitors in new ways and present their styling in new, different lights – and then purchased then and there. Whether visitors are looking to overhaul their collection entirely or hunting for select pieces to help differentiate themselves from the mainstream, they will find it all at Mode Dubai.”
So much more than just a typical event, visitors of Mode Dubai will be immersed in an experience and environment unlike any other – benefiting from the expertise of celebrities and specialists on the show’s stage, completing their looks with exclusive treatments, trials and tips from leading beauty brands, and celebrating a day well spent with world-class food and beverage offerings.
Mode Dubai will take place 1-3 December at Festival Arena Dubai. To be the first to hear updates, register your interest here.